After leaving Porth Grammar School in 1976 Ceri went to work for the Inland Revenue for 10 years before joining Prudential Insurance which started his career in the financial services sector. Ceri joined Admiral in 1995 as a Customer Services Executive. After spending much of his working time in Admiral based in operations Ceri became MD of Elephant.co.uk, one of the direct insurance brands in the Admiral group.

For the last 12 years Ceri has spent managing the HR function of the group during which time the company has doubled in size with over 7000 people working in South Wales and another 3000 staff working overseas.

Admiral is the only FTSE 100 company based in Wales and is the only company to be ranked in the Best Company to Work For List and the FT Great Place to Work list every year since participating.

Ceri also sits on the Board of Trustees of Valley Kids, an organisation dedicated to improving the opportunities of children and young people.