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Sandra Busby - Managing Director

As well as being the figurehead for an industry that pumps over £650m into the Welsh economy each year, Sandra is a board member of several organisations which shape the way Welsh business operates. After a successful career in the newspaper world, Sandra became managing director of the Cardiff and Newport Call Centre Initiative before setting up the Welsh Contact Centre Forum in 2003, a high value employers’ forum which looks after the interests of the 300,000 people and over 200 centres which make up one of the country’s most vibrant industries. 

As a board member of Chwarae Teg and Business in the Community, Sandra is key to decisions which define the Welsh working landscape.  Sandra is a regular speaker on business issues in the media and at events across the country.

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